September 20, 2011
Jesse Eisenberg Has to Rob a Bank in "30 Minutes or Less"
Actor-on-the-rise Jesse Eisenberg plays an under-achieving guy who has to put aside his epic falling out with an ex-bestfriend in order to rob a bank, in Columbia Pictures' new, action-comedy “30 Minutes or Less.”
In the film, Nick (Eisenberg) is a small town pizza delivery guy whose mundane life collides with the big plans of two wannabe criminal masterminds (Danny McBride and Nick Swardson). The lowlifes kidnap Nick and strap a time bomb to him – with the promise that they’ll blow him up unless he robs a bank. With only a few hours to pull off the impossible task, Nick enlists the help of his ex-best friend, Chet (Ansari). As the clock ticks, the two must deal with the police, hired assassins, flamethrowers, and their own tumultuous relationship.
“Nick is a pizza delivery guy who dropped out of college a few years back and now feels a bit stuck,” says Eisenberg, describing his character. “It takes a bomb getting strapped on him to light a fire under him, so to speak.”
“The movie has an interesting plot and a clever premise, but what really sets it apart are the characters,” says Eisenberg. “When I look for a project, that is the most relevant thing to me – the concept is less important than the characters. The story is told through the characters’ perspectives, and there was a lot for the actors to do. The great premise is almost a bonus.”
For that reason, Eisenberg says, he was happy to have the opportunity to reteam with his `Zombieland' director, Ruben Fleischer. “Ruben puts an emphasis on caring about the characters even when they’re doing something despicable,” he says. “He always accounts for the emotional experience of the character, even if a scene is supposed to be an action scene or comedic, and that maintains an honesty for the characters, even set against the backdrop of a very broad movie. That’s the common thread between this movie and `Zombieland' – Ruben never compromises character.
“Jesse is really, really funny, but he’s also an amazing actor – he can add to the gravity of the situation, walking a fine line between showing his fear but also allowing the comedy to play,” says Fleischer.
That focus on character was an important factor in the development of the screenplay. Sometimes, it came down to the cast and filmmakers asking themselves what they would do if they had a bomb strapped to their chest. And sometimes, the answer that came back was to search Wikipedia for a hint in how to defuse it. “The movie is comedic, but there’s also a scary driving force behind it – the incredible fear you’d have if there was a bomb strapped to you,” Eisenberg explains. “As we were thinking about it, the little things that came out were absurd, the things you would search on the internet as you tried to find a way out of the mess. It’s so specific that it’s comedic, but it’s also real at the same time.”
Opening soon across the Philippines, “30 Minutes or Less” is distributed by Columbia Pictures, local office of Sony Pictures Releasing International. Visit www.sonypictures.com.ph to see the latest trailers, get free downloads and play free movie games. Like us at www.Facebook.com/ColumbiaPicturesPH and join our fan contests.
20th Century Fox 3D About ABS-CBN Academy Awards Action Adam Sandler Alex Pettyfer Aliud Entertainment Amanda Seyfried Andrew Garfield Angelica Panganiban Angelina Jolie Animated Animated Movies Animation Anna Faris Anne Curtis Anne Hathaway Anthony Hopkins APT Entertainment Araneta Coliseum Astoria Plaza Awards Axinite Digicinema Ayala Malls Beauty Ben Affleck Ben Barnes Ben Stiller Billy Bob Thornton Blake Lively Blog Blog Update Blogging Tips BlogSpot Blue Sky Studios Brad Pitt Brooklyn Decker Bruce Willis Bryce Dallas Howard Bulacan Cameron Diaz Captive Cinema Carey Mulligan Catherine Hardwicke Catherine Zeta-Jones Channing Tatum Charlize Theron Chris Brown Chris Hemsworth Chris O'Donnell Chris Pine Chris Rock Christian Bale Christina Aguilera Cinemalaya Clint Eastwood Colin O'Donoghue Columbia Pictures Comedy Community Contest Crystalsky Multimedia Dan Aykroyd David Spade Denzel Washington Diana Agron Diane Lane Dianel Lane Dingdong Dantes Disney Disney Digital 3D Dream Works DreamWorks Animation Drew Barrymore Dwayne Johnson Eastwood Mall Elmo Magalona Emily Blunt Emma Roberts Emma Stone Emma Watson Emo? Enchanted Kingdom Eric Bana Erik Matti Ethan Hawke Eva Green Eva Mendes Evangeline Lilly Events Fantasy Fashion Focus Features Food Fox Searchlight Pictures Free Movie Tickets Games Garrett Hedlund George Clooney George Lucas Georgie Henley Gerard Butler Glorietta 4 GMA Films GMA-7 Greenbelt 3 Happy Health Horror IMAX Indie Films Inspirational Jack Nicholson Jackie Chan Jaden Smith Jake Gyllenhaal James Bond James Cameron James Franco. James Marsden Jamie Foxx Jason Sudeikis Javier Bardem Jay Chou Jeff Bridges Jennifer Aniston Jesse Eisenberg Jodie Foster John Goodman John Malkovich John Travolta Johnny Depp Jonah Hill Josh Duhamel Josh lucas Judy Ann Santos Julia Roberts Julianne Moore Julie Anne San Jose Justin Long Justin Timberlake Katherine Heigl Katy Perry Ken Jeong Kevin Costner Kevin James Kristen Bell Kristen Wiig Laguna Legendary Pictures Lena Headey Liam Neeson Love Luis Manzano Makati Makati Shangri-La Mandaluyong Mandy Moore Manila Manor Super Club Maria Bello Marikina Mark Wahlberg Market Market Marvel Matt Damon Matt Dillon Maya Rudolph Megavision Inc Metro-Goldwyn-Mayer Picture Metro-Goldwyn-Mayer Pictures MGM Michael Douglas Michelle Rodriguez Mila Kunis Movie Festival Movie Marathan Movie Review Movie Soundtrack Movies Music Neill Blomkamp New Line Cinema Newport Cinema Newport Mall News Nicolas Cage Oliver Jackson-Cohen Olivia Wilde Ortigas Oscars Owen Wilson Pasay Pasig Paul Bettany Paul Giamatti Penelope Cruz Penélope Cruz Personal Peter Jackson PhotoShop Pictures Pierce Brosnan Pinoy Movies Pixar Politics Quezon City Ralph Fiennes Random Ray Stevenson Reese Witherspoon Regal Films Resorts World Manila Richard Armitage Rizal Robert de Niro Robert Downey Jr Robert Downey Jr. Robinson's Metro East Robinson’s Galleria Rockwell Rodrigo Santoro Russell Crowe Ryan Reynolds Salma Hayek Sam Worthington Samuel L. Jackson Sandra Bullock Sarah Geronimo Sci-Fi Selena Gomez Seth Rogen Shangri-La Plaza Shangri-la Plaza Mall Shia LaBeouf SM Cinemas SM Mall Of Asia SM Marilao SM Megamall SM North EDSA SM San Lazaro SM Sta. Mesa SM The Block SM Valenzuela Solar Entertainment Sony Pictures Sports Star Cinema Sullivan Stapleton Taylor Kitsch Taylor Schilling Technology Television The Podium Thor Thriller Tina Fey Tom Cruise Tom Hanks Touchstone Pictures TriStar Pictures TV TV5 United International Pictures Universal Pictures Valenzuela Vanessa Hudgens Vhong Navarro Vice Ganda Village Roadshow Pictures Viva Films Walt Disney Animation Studio Walt Disney Pictures Walt Disney Studios Walt Disney Studios Motion Pictures International Warner Bros Will Ferrell Will Pouter Will Smith World Trade Center Zac Efron Zach Galifianakis Zachary Levi