PH BLOG ➹

Join LGBTQIA+ communities and allies in a colorful celebration of identity, self-expression, and belonging This Pride Month, SM Supermalls transforms into a vibrant stage where everyone can shine. Until June 30, your most-loved SM Supermalls invites LGBTQIA+ communities, allies, families, and friends to come together for a week-long celebration of diversity, creativity, and authentic self-expression. Through #RainbowPrideAtSM, SM continues to champion safe and welcoming spaces where everyone can feel seen, valued, and celebrated. With colorful installations, exciting performances, community activities, and Pride-inspired, maxed-out experiences, everyone is invited to embrace their main-character moment and celebrate exactly who they are. Strike a pose at Rainbow Pride Photospots Bring your Pride story to life at vibrant Rainbow Pride Photospots at SM City Marilao, SM Center Pulilan, and SM City Baliwag. Designed to celebrate individuality and self-expression, these colorful installatio...

Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in an electrifying partnership with StarPop, has officially pulled the curtain back on its newest anthem, “Gala To The Max.” Performed by the rising group DNA, the track is more than just a catchy earworm; it’s a tribute to the way we hang out today. The message is clear: SM isn’t just a place to buy things. It’s your “third space.” It’s where you meet the crew, find your community, and—as the song says—live life to the max at your most loved mall. More Than a Destination, It’s a Mood. “Gala To The Max” captures the essence of what it means to visit SM . Whether you’re there for a fitness milestone, a deep dive into your favorite fandom, a gaming marathon, or just a chill afternoon with your furbabies, SM remains the ultimate backdrop for every subculture. SM Supermalls Executive Vice President for Marketing JonJon San Agustin emphasizes that the mall is an extension of the shoppers’ identity, “At SM, we’ve alw...

This Labor Day, SM continued empowering community opportunities as multiple Job Fairs were mounted across 15 venues nationwide. This brought together 650 employers and 17,400 jobseekers, with more than 1,000 Filipinos hired on the spot—a powerful reflection of how accessible, community-based platforms can deliver real employment outcomes. But beyond the numbers are real stories—of courage, determination, and new beginnings. Across multiple SM malls, thousands of Filipinos walked in carrying resumes—and walked out with something more: real opportunities, renewed confidence, and for many, a fresh start. The SM Job Fair once again served as a platform for employment, connecting jobseekers, employers, and government partners in one convenient, community-centered space at their most-loved SM Supermalls. Moments like these echoed throughout the day, as hiring booths became spaces of possibility—where interviews led to immediate job offers, and uncertainty turned into hope. SM Job Fairs conti...

In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls. In celebration of World Water Day , SM Supermalls, through its corporate social responsibility arm, SM Cares , organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls. This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecti...