SM PRIDE TAKEOVER: Your Main-Character Moment Starts Here

Join LGBTQIA+ communities and allies in a colorful celebration of identity, self-expression, and belonging

This Pride Month, SM Supermalls transforms into a vibrant stage where everyone can shine. Until June 30, your most-loved SM Supermalls invites LGBTQIA+ communities, allies, families, and friends to come together for a week-long celebration of diversity, creativity, and authentic self-expression.

Through #RainbowPrideAtSM, SM continues to champion safe and welcoming spaces where everyone can feel seen, valued, and celebrated. With colorful installations, exciting performances, community activities, and Pride-inspired, maxed-out experiences, everyone is invited to embrace their main-character moment and celebrate exactly who they are.

Strike a pose at Rainbow Pride Photospots

Bring your Pride story to life at vibrant Rainbow Pride Photospots at SM City Marilao, SM Center Pulilan, and SM City Baliwag. Designed to celebrate individuality and self-expression, these colorful installations provide the perfect backdrop for photos, videos, and memorable moments with friends, family, and fellow allies.

Whether you're capturing your best angle or creating content with your community, every photospot is a reminder that your story deserves to be seen and celebrated.

Shine at the Rainbow Drag Show and Pride Parade

Get ready for a spectacular celebration of talent, creativity, and confidence as select SM malls host the Rainbow Drag Show and Pride Parade.

Featuring dazzling drag performers, entertainers, and Pride icons, the festivities bring color, energy, and culture to the heart of the mall. Cheer for your favorite performers, celebrate diverse voices, and join the parade as it marches in support of love, identity, and self-expression.

It's a vibrant community celebration where everyone is encouraged to take center stage and shine.

Run With Pride: SM Active Hub Pride Run

Celebrate every identity through stories that inspire, move, and empower.

This June, SM Cinema presents a curated lineup of Pride-themed films that explore love, self-discovery, resilience, and community.

All The Things I Leave You (June 17)

Directed by award-winning Filipino filmmaker Jade Castro, this mini-series explores themes of romance, intimacy, and human connection across social classes.

10s Across the Borders (June 17)

Directed by Chan Sze-Wei, this documentary offers a glimpse into the vibrant underground ballroom scenes of Thailand, Malaysia, and the Philippines, highlighting culture, artistry, and self-expression.

Drags to Riches (June 24)

This comedy-drama directed by Victor Villanueva and starring Inigo Pascual, Christian Bables, and Elijah Canlas follows the hilarious and heartwarming journey of a drag queen who unexpectedly discovers they are the heir to a billionaire fortune.

Celebrate Pride at SM

More than a celebration, #RainbowPrideAtSM is a reminder that everyone deserves a space where they can express themselves freely, build meaningful connections, and feel a sense of belonging.

This June, discover colorful experiences, celebrate diverse communities, and create unforgettable main-character moments at your most-loved SM Supermalls.

For updates and schedules of Pride Month activities, visit SM Supermalls' official social media pages and join the celebration through #RainbowPrideAtSM.

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