PH BLOG ➹

Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in an electrifying partnership with StarPop, has officially pulled the curtain back on its newest anthem, “Gala To The Max.” Performed by the rising group DNA, the track is more than just a catchy earworm; it’s a tribute to the way we hang out today. The message is clear: SM isn’t just a place to buy things. It’s your “third space.” It’s where you meet the crew, find your community, and—as the song says—live life to the max at your most loved mall. More Than a Destination, It’s a Mood. “Gala To The Max” captures the essence of what it means to visit SM . Whether you’re there for a fitness milestone, a deep dive into your favorite fandom, a gaming marathon, or just a chill afternoon with your furbabies, SM remains the ultimate backdrop for every subculture. SM Supermalls Executive Vice President for Marketing JonJon San Agustin emphasizes that the mall is an extension of the shoppers’ identity, “At SM, we’ve alw...

This Labor Day, SM continued empowering community opportunities as multiple Job Fairs were mounted across 15 venues nationwide. This brought together 650 employers and 17,400 jobseekers, with more than 1,000 Filipinos hired on the spot—a powerful reflection of how accessible, community-based platforms can deliver real employment outcomes. But beyond the numbers are real stories—of courage, determination, and new beginnings. Across multiple SM malls, thousands of Filipinos walked in carrying resumes—and walked out with something more: real opportunities, renewed confidence, and for many, a fresh start. The SM Job Fair once again served as a platform for employment, connecting jobseekers, employers, and government partners in one convenient, community-centered space at their most-loved SM Supermalls. Moments like these echoed throughout the day, as hiring booths became spaces of possibility—where interviews led to immediate job offers, and uncertainty turned into hope. SM Job Fairs conti...

In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls. In celebration of World Water Day , SM Supermalls, through its corporate social responsibility arm, SM Cares , organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls. This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecti...

In observance of the International Coastal Cleanup Day, SM City Baliwag, in collaboration with government agencies and institutions, participated in a cleanup drive along the Angat River trench located between Barangay Tibag and Barangay Poblacion, at Baliwag City in Bulacan. Organized by the City Environment and Natural Resources Office (CENRO), the activity aims to increase awareness on the importance of proper waste disposal and the role of the community in the protection and conservation of wetland areas. Together with the volunteers from SM City Baliwag, the Philippine National Police (PNP), the Bureau of Fire Protection (BFP), the City Disaster Risk Reduction and Management Office (CDRRMO), the Bureau of Jail Management and Penology (BJMP), and NU Baliwag, the event yielded significant results as the said groups collected the most common types of garbage found on water bodies, such as cigarette butts, food wrappers, take-out containers, metal and plastic bottle caps, fishing nets...

Limited number of copies have been printed in support of SM Prime’s sustainability efforts. A digital copy of the manual will be made available for download. The SM Prime Holdings, Inc. (SM Prime) campaign for a Waste-Free Future and its Recyclable, Disposable, Compostable, or RDC model aims to make segregation simple, easy, and actionable.  In the recent Sustainability Expo (SUSTEX 2025), SM Prime launched the SM Waste Free Future Manual – a playbook that encourages individuals and communities to learn about RDC and building better segregation habits.  Small steps, big impact  In the Philippines, the country generates up to 61,000 tons of waste daily and an annual 2.7 million tons of plastic waste. A figure that will rise with urbanization and poor waste disposal practices.  Inspired by the SM Green Movement’s strong call to action to make sustainability part of everyday life, SM Waste Free Future invites everyone to become part of the solution.  The three cate...