PH BLOG ➹

As August ushers in a new season of routines, many shoppers are looking to refresh their everyday style with pieces that are practical, versatile, and effortlessly stylish. At SM Center Sangandaan, a curated selection of lifestyle, fashion, and accessory brands makes it easy to update your wardrobe and daily essentials in one convenient destination. Kickstart your reset at KKV, where colorful interiors showcase trendy home finds, beauty accessories, organizers, and lifestyle essentials designed to brighten everyday living. Nearby, MINISO continues the experience with affordable home items, beauty products, tech accessories, stationery, and its popular Mystery Boxes, which remain a favorite among Gen Z shoppers. For fashion staples, Penshoppe offers elevated basics, relaxed tailoring, and versatile pieces that transition seamlessly from workdays to weekends. Meanwhile, Denim Hub brings together trusted brands such as RRJ, Bobson, Petrol, and Stylistic Mr. Lee, giving shoppers timeless d...

Join LGBTQIA+ communities and allies in a colorful celebration of identity, self-expression, and belonging This Pride Month, SM Supermalls transforms into a vibrant stage where everyone can shine. Until June 30, your most-loved SM Supermalls invites LGBTQIA+ communities, allies, families, and friends to come together for a week-long celebration of diversity, creativity, and authentic self-expression. Through #RainbowPrideAtSM, SM continues to champion safe and welcoming spaces where everyone can feel seen, valued, and celebrated. With colorful installations, exciting performances, community activities, and Pride-inspired, maxed-out experiences, everyone is invited to embrace their main-character moment and celebrate exactly who they are. Strike a pose at Rainbow Pride Photospots Bring your Pride story to life at vibrant Rainbow Pride Photospots at SM City Marilao, SM Center Pulilan, and SM City Baliwag. Designed to celebrate individuality and self-expression, these colorful installatio...

Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in an electrifying partnership with StarPop, has officially pulled the curtain back on its newest anthem, “Gala To The Max.” Performed by the rising group DNA, the track is more than just a catchy earworm; it’s a tribute to the way we hang out today. The message is clear: SM isn’t just a place to buy things. It’s your “third space.” It’s where you meet the crew, find your community, and—as the song says—live life to the max at your most loved mall. More Than a Destination, It’s a Mood. “Gala To The Max” captures the essence of what it means to visit SM . Whether you’re there for a fitness milestone, a deep dive into your favorite fandom, a gaming marathon, or just a chill afternoon with your furbabies, SM remains the ultimate backdrop for every subculture. SM Supermalls Executive Vice President for Marketing JonJon San Agustin emphasizes that the mall is an extension of the shoppers’ identity, “At SM, we’ve alw...

This Labor Day, SM continued empowering community opportunities as multiple Job Fairs were mounted across 15 venues nationwide. This brought together 650 employers and 17,400 jobseekers, with more than 1,000 Filipinos hired on the spot—a powerful reflection of how accessible, community-based platforms can deliver real employment outcomes. But beyond the numbers are real stories—of courage, determination, and new beginnings. Across multiple SM malls, thousands of Filipinos walked in carrying resumes—and walked out with something more: real opportunities, renewed confidence, and for many, a fresh start. The SM Job Fair once again served as a platform for employment, connecting jobseekers, employers, and government partners in one convenient, community-centered space at their most-loved SM Supermalls. Moments like these echoed throughout the day, as hiring booths became spaces of possibility—where interviews led to immediate job offers, and uncertainty turned into hope. SM Job Fairs conti...

In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls. In celebration of World Water Day , SM Supermalls, through its corporate social responsibility arm, SM Cares , organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls. This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecti...

In observance of the International Coastal Cleanup Day, SM City Baliwag, in collaboration with government agencies and institutions, participated in a cleanup drive along the Angat River trench located between Barangay Tibag and Barangay Poblacion, at Baliwag City in Bulacan. Organized by the City Environment and Natural Resources Office (CENRO), the activity aims to increase awareness on the importance of proper waste disposal and the role of the community in the protection and conservation of wetland areas. Together with the volunteers from SM City Baliwag, the Philippine National Police (PNP), the Bureau of Fire Protection (BFP), the City Disaster Risk Reduction and Management Office (CDRRMO), the Bureau of Jail Management and Penology (BJMP), and NU Baliwag, the event yielded significant results as the said groups collected the most common types of garbage found on water bodies, such as cigarette butts, food wrappers, take-out containers, metal and plastic bottle caps, fishing nets...

Limited number of copies have been printed in support of SM Prime’s sustainability efforts. A digital copy of the manual will be made available for download. The SM Prime Holdings, Inc. (SM Prime) campaign for a Waste-Free Future and its Recyclable, Disposable, Compostable, or RDC model aims to make segregation simple, easy, and actionable.  In the recent Sustainability Expo (SUSTEX 2025), SM Prime launched the SM Waste Free Future Manual – a playbook that encourages individuals and communities to learn about RDC and building better segregation habits.  Small steps, big impact  In the Philippines, the country generates up to 61,000 tons of waste daily and an annual 2.7 million tons of plastic waste. A figure that will rise with urbanization and poor waste disposal practices.  Inspired by the SM Green Movement’s strong call to action to make sustainability part of everyday life, SM Waste Free Future invites everyone to become part of the solution.  The three cate...

   What’s better than a full stomach? A heart made even more fulfilled—thanks to all these new and absolute must-try restaurants headlining in the Metro. This month of July, the cravings never stop as SM continues to welcome new firsts and flagship stores, with restaurants ready to serve you only the best of dining experiences. From the freshest concepts to the most crafty dishes, each restaurant offers a unique culinary journey you won't want to miss. Whether you're a food enthusiast or simply in search of something new, SM has everything to satisfy your cravings. From Artisan Hands To Your Everyday Moments  There’s a certain magic in food made with heart—from the slow preparation to the flavors that linger. Whether you're craving comfort food or something new, SM Supermalls brings together a mix of dining spots where care and craftsmanship are always on the menu. % Arabica at SM Podium  - Expand your caffeine horizons with % Arabica. Featuring the finest Arabica co...

  This month, treat yourself to feel-good flavors and cozy new spots. Whether you're in the mood for a quick heartwarming bite or a slow, satisfying break, these newly opened stores have the perfect blend of comfort and indulgence waiting for you. Relax, recharge, and savor the moment—only at SM City Cebu. Mo’ Cookies  - Want a sweet snack to brighten your day? Indulge your cookie cravings at SM City Cebu with the latest sweet treats from The Moment Group. This newest go-to spot serves up ooey-gooey, palm-sized favorites in all the flavors you love—from the classic Chocolate Chip to delightful surprises like the South Cotabato Fudge and Nutella Crinkle. With cookies this good, Mo’ Cookies will definitely have you asking for Mo’! 8Cuts Burgers  - What makes the perfect beef patty? Chuck, rib eye, short rib, sirloin, brisket, hanger, flank—perhaps even oxtail. For your discerning palate, 8Cuts Burgers has got you covered! Known for serving up flavors worth remembering, this...

  For pet lovers, there's nothing more rewarding than spending quality time with their beloved furbabies, and now, mealtime can be a part of the fun too at SM Supermalls! Gone are the days of choosing between a delicious meal and the company of your pet. At SM City Manila, fur parents can now savor great food while bringing along their fur babies for fun food outings. Here are six pet-friendly dining spots where you can munch on good food with your furbaby by your side.   Dig into classic Filipino comfort food at Max’s Restaurant A household name in Filipino cuisine, Max’s Restaurant continues to win hearts with its timeless curation of dishes. For starters, their refreshing and crunchy Lumpiang Ubod is sure to delight your palate with its blend of shredded heart of palm (ubod), vegetables, pork, shrimp, and crabmeat. The savory filling is wrapped in a delicate crepe and served either fresh or fried for a deliciously satisfying treat.  Their All-Beef Kare Kare is als...

As environmental challenges continue to grow, SM Prime Holdings, Inc. believes that the journey to a better future is built on the mindful choices we make each day and the stronger communities we form when we act together. This is the heart of the SM Green Movement , SM Prime’s sustainability initiative and call to action for communities across the country. Born during the height of the pandemic, the Green Movement began with personal stories—employees choosing to reduce waste, conserve water, and use energy responsibly, even while under lockdown. These simple acts planted the seeds for something bigger: a movement that brings together the company, communities, and the country in pursuit of shared prosperity and a more climate-resilient future. Focusing on waste, water, and energy, the SM Green Movement translates ambitious sustainability goals into everyday practices.  It inspires suppliers, partner-tenants, residents, guests, and mallgoers alike to play their part in shaping gree...

  If there’s one thing that binds Asian culture together, it's how our legacy and tradition are preserved through food. From the careful sourcing of ingredients to the creativity and innovation in preparation, Asian cuisines are truly made to be extraordinary. SM Supermalls upholds this by delivering Taiwanese, Japanese, and Thai excellence to one of the centres of Filipino gastronomy—Pampanga. With the same sense of richness and attention to quality, Ninepot, The Matcha Tokyo, and Purple Rice establish themselves as must-try places at SM City Clark and SM City Pampanga! Ninepot—Quality Taiwanese Hot Pot Experience With the growing popularity of East Asian hot pot restaurants, Ninepot—its name reflecting the Taiwanese cultural belief that the number nine brings good fortune—sets itself apart by putting traditional Taiwanese flavors in the spotlight at the Tech Hub 2 of SM City Clark. Unlike many hot pot restaurants that focus on unlimited servings, Ninepot prioritizes quality by of...