July 18, 2011

Final "Harry Potter" Film Grosses P155-M in 4 Days, Ends Series with a Bang!


Till the end, Filipino fans of “Harry Potter” showered the boy wizard with affection, sending him off in a grand, sensational way. With an astounding nationwide box office total of P155 million in 4 days, Warner Bros. Pictures’ “Harry Potter and the Deathly Hallows – Part 2” shattered multiple box office records in a history-making opening weekend (July 14 to 17). The announcement was made today by Warner Bros. (F.E.), Inc. General Manager, Francis Soliven.

Grossing P117.06-M alone in Metro Manila, the penultimate “Harry Potter” film obliterated the following records: biggest opening weekend all-time for a Warner Bros. title (breaking past “Superman Returns”), best opening weekend ever in the “Harry Potter” franchise (surpassing “Harry Potter and the Order of the Phoenix”) and highest opening weekend of the year for a Warner title (clobbering “Green Lantern”).

Its IMAX receipts of P14.287-M also broke the all-time biggest IMAX opening weekend record (beating “Transformers: Dark Side of the Moon” at P12.15-M).

The film’s outstanding performance in the Philippines mirrored its phenomenal US bow. “Deathly Hallows – Part 2” earned a stunning $168.5 million at the American box office, which not only is the biggest Harry Potter opening weekend but also broke the industry’s opening weekend record, including holiday weekends. Among the other records broken were single-day box office (Friday at $92.1 million), Friday box office, and opening day box office.

With the film opening day-and-date in 59 territories, the international box office take was a staggering $307 million, making it the biggest international weekend of all time. Led by record-breaking grosses in the UK ($36.6 million) and Australia ($26.7 million), all markets have performed exceedingly well, including Germany ($25.7 million), France ($23.9 million) and Japan ($21.5 million).

Globally, it also broke the IMAX opening weekend record with a worldwide gross of $23.5 million, which includes setting a new record in North America with $15.5 million.

Back in the Philippines, the following cinemas posted the best box office receipts: SM Mall of Asia (P13.14-M including IMAX), SM North EDSA (P10.35-M including IMAX), Trinoma (P8.30-M), SM Megamall (P6.22-M), SM Cebu (P5.38-M including IMAX), Glorietta 4 (P5.36-M), Gateway Cineplex (P4.48-M), Power Plant (P4.16-M), Greenbelt 3 (P3.83-M) and SM Southmall (P3.70-M including IMAX).

Not to be outdone are Eastwood (P3.37-M), Newport (P3.31-M), Alabang Town Center (P3.26-M), Shang Cineplex (P3.03-M), Robinsons Ermita (P2.94-M), Robinsons Galleria (P2.67-M), SM Fairview (P2.48-M), Market Market (P2.47-M), SM San Lazaro (P2.45-M) and Ayala Cebu (P2.26-M).

“Harry Potter and the Deathly Hallows – Part 2” is the final adventure in the Harry Potter film series. In the epic finale, the battle between the good and evil forces of the wizarding world escalates into an all-out war. The stakes have never been higher and no one is safe. But it is Harry Potter who may be called upon to make the ultimate sacrifice as he draws closer to the climactic showdown with Lord Voldemort. It all ends here.

Daniel Radcliffe, Rupert Grint and Emma Watson reprise their roles as Harry Potter, Ron Weasley and Hermione Granger. The film’s ensemble cast also includes Helena Bonham Carter, Robbie Coltrane, Warwick Davis, Tom Felton, Ralph Fiennes, Michael Gambon, Ciarán Hinds, John Hurt, Jason Isaacs, Matthew Lewis, Gary Oldman, Alan Rickman, Maggie Smith, David Thewlis, Julie Walters and Bonnie Wright.

“Harry Potter and the Deathly Hallows – Part 2” is the first Harry Potter film to be released in both 3D and 2D. Concurrently with its nationwide theatrical distribution, the film is being released in select IMAX® theatres in 3D. The film has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® through proprietary IMAX DMR® technology.

Still playing across the Philippines, “Harry Potter and the Deathly Hallows – Part 2” is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

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