August 15, 2010

"Salt" Passes P100-M Mark in 12 Days, Still Going Strong!

There’s no stopping the tenacious Evelyn Salt in her box-office domination! Angelina Jolie’s power-packed action-thriller Salt breached the landmark P100-million gross Sunday, Aug. 8 or 12 days after its release. This according to Victor R. Cabrera, managing director of distributor Columbia Pictures Industries, Inc.

The film’s cumulative nationwide gross now stands at a spectacular P100.11-million, easily beating the final grosses of previous spy megahits such as Wanted (P94.65-M), Mr. & Mrs. Smith (P83.26-M) and all three Jason Bourne movies -- The Bourne Ultimatum (P58.07-M), The Bourne Supremacy (P35.90-M) and The Bourne Identity (P 36.80-M).

 Salt also became the 2nd P100-M hit for Columbia this year, after last June’s blockbuster The Karate Kid.

The Philip Noyce-directed actioner continued to impress discriminating local critics. “Among the fine cinematic lessons Salt teaches is a veritable crash course in relentless editing for maximum suspense and visceral impact,” wrote Nestor Torre in his column. “From the film’s shocking start to its `twist within a twist’ conclusion, the movie’s pacing and ever-intensifying conclusion doesn’t let up until the viewer ends up feeling like a very wet and limp dishrag—no kidding.”

Widely-read columnist Scott Garceau wrote that after the expositional back-story, “Salt kicks into high gear and doesn’t look back. There are enough stunts here to fill a Die Hard trilogy or a handful of Jason Bourne flicks.”

The cinemas that posted the biggest grosses for “Salt” are Trinoma (P6.13-M), SM Mall of Asia (P5.04-M), Glorietta 4 (P3.90-M), SM Megamall (P3.65-M), SM North EDSA (P3.20-M), SM Cebu (P3.12-M), Greenbelt 3 (P3.11-M), Power Plant (P3.03-M), Alabang Town Center (P2.83-M) and Ayala Cebu (P2.66-M).

Also doing great business are Gateway (P2.65-M), Shang Cineplex (P2.29-M), Eastwood (P2.23-M), Robinsons Ermita (P2.19-M), Greenhills (P2.01-M), Gaisano Davao (P1.92-M), Robinsons Galleria (P1.87-M), Market! Market! (P1.71-M), Festival (1.67-M) and SM San Lazaro (P1.33-M)

In the film, CIA officer Evelyn Salt (Jolie) swore an oath to duty, honor and country. Her loyalty will be tested when a defector accuses her of being a Russian spy. Salt goes on the run, using all her skills and years of experience as a covert operative to elude capture. Salt's efforts to prove her innocence only serve to cast doubt on her motives, as the hunt to uncover the truth behind her identity continues and the question remains: "Who Is Salt?"

Still playing across the Philippines, “Salt” is distributed by Columbia Pictures, local office of Sony Pictures Releasing International. Visit to get the latest movie news, video clips, games and free downloads. Find us on Facebook and join our fan contests.

1 comment:

  1. Anonymous2:29 PM

    To the Managing Director of Distributors
    Columbia Pictures Industries

    I was only guessing if you're a filipino born with a mother by her name Lourdes del Rosario Cabrera and a father named Lucas Cabrera, both in their mid 60's. I was told that you, victor, had left them a long long time ago due to difficulties in life. Mr. Victor Cabrera, your mother has been looking and longing to see you. She wanted to let you know that she loves you very much. If you have free time you can contact this number +639204101001


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