December 20, 2009

Filipino Chefs Vie For A Cheesy World Record With 'Kraft Eden Cheese'

Filipinos make culinary history together on December 14, 2009 Monday, 3:30pm at the Araneta Coliseum as mothers, culinary students, bloggers, housewives, chefs & celebrities unite to break the world record for the most number of cheese-based dishes on display, in a single day.

Kraft Eden Cheese aims to target having 5,000 unique Filipino cheese-based dishes cooked to set a Guinness World Record on December 14, 2009 at the Big Dome. And they broke the world record ( which was previously held by India: 4,668 dishes) Philippines made 5,845 dishes in total!

This event aims to make a delicious and inspiring Christmas after the devastation brought by typhoons Ondoy and Pepeng, Kraft Eden Cheese is spearheading the “YUMM - Your Ulam Mas Masarap” campaign, which aims to unite everyone in helping save Christmas for families who are still reeling from the challenges brought by these recent disasters.

Kraft Eden Cheese is summoning the innate kitchen creativity of Filipinos to help make 5,000+ cheese-inspired dishes to beat the previous Guinness World Record™ of "The Most Number Of Dishes On Display, In A Single Day” of 4,668 set by India in 2007 in one big event.

Kraft Eden Cheese has taken this further with a twist of ingenuity by fusing cheese into each dish. Premier culinary school Magsaysay Institute of Hospitality and Culinary Arts (MIHCA) contributed most of the research & student manpower in the making of the event, with the added help of other schools such as Regina CarmeliSt. Paul CollegeCentro Escolar UniversityEmilio Aguinaldo CollegeLa Consolacion College, and Arellano University.

Meanwhile, at Kraft Eden Cheese’s website,, people are encouraged to sign up and share their cheese recipes.

And to further strengthen its cause, Eden also organized the very first Keso de Gallo where Filipinos will use Eden cheese to creatively interpret the breadth of the country’s cuisine while providing a feast that will bring joy and delight to as many families as possible. In cooperation with ABS-CBN Foundation, people’s organizations, local government units, and Filipinos all over the country, Eden will relive the Filipino tradition of Misa de Galo and bring more goodness to this post-Simbang Gabi feast. Nine mornings with 9 featured dishes in the town plazas of Bacolod City, Iloilo, Davao, Cagayan de Oro, Cebu City, Naga, Butuan City, Laoag, and Pampanga will be the event's highlights.

In 2010, Kraft Eden Cheese hopes to again beat the world record by making 8,000 cheese dishes.

See other photos at my Multiply account:


Rodrigo said...

hi :)
did a remain little for me?

Jay-L said...

unfortunately there's nothing left hehe :))

heartlocks19 said...

wow! sayang OT kasi ako sa office kaya di ako naka-attend... i hope the next event will be coming soon, hehe

Jay-L said...

Masaya yung event kaya lang late na nagsimula kailangan na namin umalis kasama yung ibang blogger for a Christmas Party so 'di namin natapos.

cablay said...

Wish I was here I'm just one ride away from Araneta waaa ang daming pagkain sana ^_^

Joyson said...

Eden! haha. Dati pinapapak ko to kahit walang tinapay! haha

Darqueangel said...

nako naalala ko nanaman ito.. ito yung event na may picture si iris.. na sobrang ginutom ako.. hehehe

Joyson said...

Grabe! Kailan ang next part nyan?! haha!! Wanna join! :)

cablay said...

Join tayo sa next event nila more food I suggested some of my creation on that event pala di ko lng alam if ginamit nila....:D

Joyson said...

WOW! Chef po pala kayo *points up* :))

cablay said...

Try ko lng mga send ng recipe baka mapili lng meron din prize HEHEHE

Joyson said...

Haha! Ako walang alam na recipe! LOL! Hanggang prito lang. Pritong cheese! HAha

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